We respect your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and what your rights are. We comply with the EU General Data Protection Regulation (GDPR) and applicable data protection laws worldwide.
1 Who We Are
Data Controller: CASE4YOU AB, contactable at support@belvene.com
We operate the BELVENE™ brand and website. As a Swedish company, we are subject to GDPR and the Swedish Data Protection Act (Dataskyddslagen).
2 What Data We Collect
Data You Provide Directly
- Order data: name, email address, delivery address, phone number
- Payment data: billing address (payment card details are processed by our payment provider — we never store full card numbers)
- Communications: emails, messages, or reviews you send us
- Newsletter signup: email address and consent record
Data Collected Automatically
- Technical data: IP address, browser type, device type, pages visited, time spent
- Cookie data: session cookies, preference cookies, analytics cookies (see Section 7)
3 Why We Use Your Data
We only use your data for the purposes listed below, and only where we have a valid legal basis:
- Processing your order (legal basis: contract performance) — name, address, email, phone
- Sending order confirmation and tracking information (legal basis: contract performance)
- Customer service and warranty claims (legal basis: contract performance / legitimate interests)
- Sending marketing emails (legal basis: your consent — you can unsubscribe at any time)
- Improving our website and products (legal basis: legitimate interests — anonymised analytics only)
- Legal compliance (legal basis: legal obligation — e.g. tax records, consumer protection)
4 Who We Share Data With
We do not sell your personal data. We share it only with trusted third parties who help us run our business:
- Fulfillment & logistics partners — to ship your order (name, address, phone)
- Payment processors (e.g. Stripe, Klarna) — to process your payment securely
- Email platform — to send order confirmations and newsletters
- Analytics providers — anonymised website usage data (e.g. Google Analytics)
- Legal authorities — only where required by law
All third-party partners are required to handle your data in compliance with GDPR and our data processing agreements.
5 International Data Transfers
As we ship worldwide, some of your data may be transferred to countries outside the EU/EEA (for example, to logistics partners). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
6 How Long We Keep Your Data
- Order records: 7 years (Swedish accounting law requirement)
- Customer support conversations: 2 years after resolution
- Marketing consent: until you unsubscribe or withdraw consent
- Website analytics: 26 months (anonymised)
7 Cookies
We use cookies to make our website work properly and to understand how visitors use it. Types of cookies we use:
- Strictly necessary cookies: required for the site to function (no consent needed)
- Analytics cookies: help us understand traffic and behaviour (consent required)
- Marketing cookies: used to show relevant ads on other platforms (consent required)
You can manage your cookie preferences at any time via your browser settings or our cookie banner.
8 Your Rights
Under GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, email us at support@belvene.com. We will respond within 30 days. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.
9 Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses SSL encryption for all data transmission. Payment data is handled by PCI-DSS compliant processors.
10 Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date. We recommend reviewing it occasionally. For significant changes that affect how we use your data, we will notify you by email.
11 Contact & Data Requests
For any privacy-related questions or to exercise your rights:
- Email: support@belvene.com
- Response time: Within 30 days (GDPR requirement)
- Supervisory authority: IMY (Integritetsskyddsmyndigheten) — imy.se